Lavazza Flagship Store is the firm’s first ever store. Situated in a prime location in Milan’s city centre, the store reinforces the brand’s premium positioning through a light, airy space and a rich combination of materials.

Distinct areas of the store allow customers to explore coffee in unique ways. An Italian coffee bar, a seated cafe area, a roastery and shop provide opportunities to try and buy. Two further counters create completely new experiences: a counter for ’Coffee Design' serves experimental coffee recipes and a 'Slow Coffee’ counter focuses on specially brewed coffees.

The in-store collateral design reflects the rich material palette of the interior. It uses elements of this as a coding system to help customers to navigate their journey through the store.

https://www.lavazza.it/it/chi-siamo/stores/flagshipstore.html