Following the new brand positioning of Raffles Hotels & Resorts, Raffles Spa needed a strong identity that could help it to stand alone and add greater value to the group’s offer.

The philosophy of the Spa is based around the lotus flower – a powerful symbol of the east. Its natural rhythm, rising from the water at dawn and retreating at dusk inspired a vision of daily revitalisation. This simple and delicate rise and retreat, coupled with raw natural strength, is reflected in a brand that is powerful but beautiful.